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The Darker Side of Pink

A Breast Cancer Awareness Exhibition Tour

Patient advocacy group METUPUK, is hosting a pop-up exhibition throughout the venue to highlight the need to improve care and research around secondary (metastatic) breast cancer. The exhibition aims to highlight the seriousness of Metastatic Breast Cancer (MBC) the biggest killer of women under the age of 50 here in the UK – via a powerful display that counteracts other ‘fluffier’, baby pink-branded campaigns. The campaign ‘The Darker Side of Pink’ is a physical interactive mobile and online experience. The Darker Side of Pink features 31 transparent figures, to depict the invisibility of the disease – one for each woman who dies every day from Metastatic Breast Cancer. Each figure contains a QR code that plays a video from a real-life woman living with secondary breast cancer, explaining the struggles and issues they face. Filmed only last year, some of these brave women unfortunately have died from the disease, becoming a statistic they spoke about whilst also campaigning for change, to benefit others. Many of these videos are incredibly emotional, as befits the seriousness of the topic.

METUPUK is a self-funded charity and the only patient advocacy group in the UK focussing on secondary (metastatic) breast cancer. Founder Jo Taylor created the group in 2016 to campaign and promote the issues affecting those diagnosed, highlighting the red flag signs and symptoms, access to drugs, treatments, and clinical trials. The volunteer-led organisation works to push and promote issues affecting those with a particular focus on tackling the backlog of care for patients as well as awareness of this invisible disease.

FACT: 31 women die every single day of Metastatic Breast Cancer.

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